Le marché mondial des produits de la pêche réalisera 371,3 Mrds $ en 2015

Global seafood market to achieve sales of $371.3 billion by 2015

Although the global seafood market is currently constrained by the global economic downturn, in the medium to long term the market is forecast to gain momentum and attain sales of US$371.3 billion by 2015. The factors affecting growth are explained in the recent publication 'Seafood (Frozen, Canned & Fresh): A Global Strategic Business Report'.

Growth factors include increasing world population, increased wealth post-recession together with technological advances in the processing, storage, packaging and distribution of seafood worldwide. The markets of Asia-Pacific and Latin America are already showing encouraging growth, and are expected to make a significant contribution to the forecast global growth in the next few years.

A factor which has had a downward effect on the market is the lack of disposable income during the global recession. This has reduced spending on food in general, with luxury foods (including shrimps, oysters etc) taking a particularly bad hit.

This constraint has influenced the customer in both the frequency of meals taken outside the home and the choice of food when in restaurants. Consumers are choosing to order less fresh tuna, sushi and shrimp, and when cooking at home, the customer is substituting sea food for less expensive ingredients.

The market will return to growth in the next few years due to a number of factors, which will include the global recession receding and consumer confidence returning to the healthy eating sector.

The Asia-Pacific region has the highest consumption of seafood, with sales growing in this region the fastest. This increase is driven by increased disposable income, a fast growing population and technological improvements in the supply chain for seafood. These include new freezing units, harbours and airports together with the expansion of road and railway networks.

8/12/2010 companiesandmarkets.com